Range of control mechanisms

Reference no: EM133020712 , Length: word count:500

Strategic Marketing

LO1. Appreciate the nature and purpose of strategic marketing planning in an increasingly dynamic environmental context which demands more effective targeted strategic responses
LO2. Appraise the importance of establishing the organisation's current position as a crucial input to strategy formulation, and critique potential strategic positions, based on an assessment of capabilities, competitive position and environmental knowledge, and vision
LO3. Appraise the range of control mechanisms that are deployed to ensure that plans result in activity levels that meet the stated objectives

Assessment 1 Structure

To create an assessment plan of 500 words (+/- 10%) which forms the basis of TMA 2, which is the production of the Marketing Strategy plan. This Assessment 1 brief should be read in conjunction with the TMA 2 brief.

You will discuss the question/issue(s) to be explored, what tools you are going to use, what structure your report will follow, detail topics for exploration along with reading already completed and further reading required.

Initial aims of the report should be discussed. What are the problem(s) you are seeking to address in TMA 2 and why do they need to be addressed?

Tools

What tools will you utilise when exploring the areas of:
• Environmental and Internal Analysis
• Market Information and Intelligence
• Objectives and Future Directions
• Segmentation, Targeting and Positioning?

Structure

The structure you plan to use for your TMA2 report should be given.

Attachment:- Strategic Marketing- Assessment 1.rar

Reference no: EM133020712

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