Radio broadcasting and print media for hispanic markets

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1. What are the traditional versus the new assumptions of advertising to Hispanics in the U.S. in terms of both language and broadcast media used? Be specific.

2. What are the historical and current developments in TV broadcasting, radio broadcasting and print media for Hispanic markets?

3. What is the role of movie theaters and Internet usage in reaching Hispanic markets? Can this year Oscar-winning movie “Birdman” play a role today? If so, how and why?

4. What is the marketing support that advertising agencies and marketing support providers offer today including PR companies, market researchers, promotions companies, event organizers, grassroots marketers, industry publications, and web designers?

Reference no: EM132295239

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