Race for china ride-hailing market assignment

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Reference no: EM133035330

CASE STUDY ASSIGNMENT: Uber vs. Didi: The Race for China's Ride-hailing Market ASSIGNMENT: 

How attractive was the taxi industry BEFORE Uber and other ride-hailing players entered the market? Based on this information, would 

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  • Write Evaluation Scenario Essay on the above assignment question. The essay should have 4 elements:
    • State your overall evaluation (i.e., present a position statement)
    • State the evaluation criteria (for this essay, use Porter's 5 Forces)
    • Support the overall evaluation with evidence from the case
    • Explain and respond to any major contingencies. CAVEAT: if, based on your analysis, no contingency exists, do not force one.  Just state that you are not aware of one.
  • When using case facts or external research, be sure to cite 
  • While it is not expected, you may use Information outside of the case to support your analysis.  However, the information MUST be within the timeframe of the written case.
  • Use sentences that are generally short and grammatically simple.  Long and grammatically complex sentences will not demonstrate your intelligence. Quality of thought and clarity of expression are what truly matter to most readers, particularly at the C-suite level.

Reference no: EM133035330

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