Reference no: EM132576990

R/508/0486 Marketing Essentials Assignment - UK College of Business and Computing, UKCBC London, UK

Assignment title - Marketing and its Application

Learning Outcomes -

LO1 - Explain the role of marketing and how it interrelates with other functional units of an organization.

LO2 - Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.

LO3 - Develop and evaluate a basic marketing plan.

Purpose of this assignment - This unit is designed to introduce students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results. While they will learn the underpinning theories and frameworks, they will also be able to relate these to real-world examples, including products/services that they encounter in their own daily lives.

Assignment -

Part 1 - Knowledge

Thompson (2018) stated that the modern marketers' remit has now extended far beyond 'selling stuff'. To reflect this, a re-evaluation of the core principles of marketing, the skills needed and how they can be blended together to help accelerate marketing performance is needed. He argued that the skills, role and responsibilities of a marketer have and will continue to change to meet this evolving landscape but there are also challenges, according to the panel.

Task - Write a 1000 word essay on the topic 'The role of marketing in modern organisations' analysing and evaluating key elements of the marketing function and how they interrelate with other functions in a modern organisation.

Part 2 - Application

Case study - Beauty Giant is cosmetics selling company that has so far 50 branches all over the UK. Usually, they sell men and women toiletries from various world renounced brands. So far, they have made a good name in the market, but they do not produce and sell any product of their own. Very recently, the company has decided to launch new anti-ageing product called 'Forever Young' which they believe is first of its kind and will be targeted at the over 30's market.

The organisation has an ambitious plan for this product to become the market leader and the ultimate choice for consumers who uses or wants to try an anti-ageing product.

Task - As the marketing manager for Beauty Giant, design a strategic marketing plan for the new product 'Forever Young' that tactically applies the use of 7Ps to achieve the overall marketing objective.

Attachment:- Marketing Essentials Assignment File.rar