Quickly disrupted the old fashion eyewear business

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Warby Parker is a New York City eyewear startup that’s quickly disrupted the old fashion eyewear business. The company designs and manufactures its own trendy stylish frames and sells them directly to the consumers over the internet for $95. Growth plans include expanding their product mix, diversifying their frame selection into areas such as kids’ frames and glasses with progressive lenses and exploring revolutionary technologies that would do eye exams. What role might goals play in planning for the Warby Parker future?

Reference no: EM132291570

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