Quick entry and establishment in the new market

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The challenging tobacco marketing environment has resulted in the recent development of 'new generation products, new market segments, and possible restructuring opportunities to achieve a variety of strategic objectives. Focus on proposing some of such initiatives for your target corporate brand. Assume  British American Tobacco (BAT) is considering expanding its business in some South Asian  markets (India) where it is not currently present (this is just an assumption). 

Question

Cooperative Strategies

In order to be successful and to get a kick start in your targeted market, suggest how and with whom would you develop any strategic alliance or enter into joint ventures. Reflect on the type of strategic alliance(s) that might be possible and rationalize how they would benefit BAT in its quick entry and establishment in the new market. You are free to select from other possible cooperative strategies as well, such as franchising, network cooperative strategy etc. Justify your choice with the objectives you intend to achieve with suggested cooperative strategies.

Reference no: EM133031462

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