Questiontitan ltd is a company involved in the manufacture

Reference no: EM13348695

QUESTION

Titan Ltd is a company involved in the manufacture and sale of detergents in Mauritius. It now plans to diversify its product range to include liquid soap. Titan Ltd would like to assess customer preferences for container size. You have been given the task of carrying out a Market Survey for this purpose

(a) Describe the approach you will take for conducting this survey

(b) Besides the Market Survey, you have been asked to do a detailed research on competition relating to the proposed product. Explain the structure of your research on competition and the factors it will cover.

Reference no: EM13348695

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