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Question - Risk Analysis of Craft Brew Alliance

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Reference no: EM132639130

Question - Risk Analysis of Craft Brew Alliance (CBA)

Review your Module 5 Case [Review Craft Brew Alliance (CBA) 2019 10-k. Just using the 10-k, identify business and industry risks for this company. (Go to sec.gov, filings, company, filing search)] and identify which Business risks are external:

Would you classify these risks as?

PEST (Political, Economic, Social or Technological)

Porter 5 (Rivalry/Competition, Supplier, Buyer/Customer, or Threat of Substitute)

Are these factors inherent risk?

Analyze under PEST

Analyze under Porter 5

This risk could fall under several categories:

Political - are there foreign tariffs associated with beer if it is imported?

Economic - is the foreign country in a recession? Would craft beer be considered a luxury item?

Social - Is beer a socially acceptable beverage in this foreign market?

Rivalry/Competition - Is craft beer being offered locally? Which companies do we compete with in this market?

Threat of Substitute -is wine the beverage of choice in this market? Is hard alcohol the beverage of choice in this market?

Directions: Summarize TWO risks as follows:

1. Business Strategy for CBA:

2. Business Risk:

3. Audit Risk:

4. Potential accounts that would be affected:

5. Our audit plan to address risk:

Reference no: EM132639130

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