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Simulated Business Scenario
You are the CMO (Chief Digital Officer) of Proctor & Gamble (P&G), a global leader in consumer products market spaces. You recently promoted Marguerite as a Vice President of Digital Marketing and you want her to design a strategy identifying how the brand can use social media to introduce a new line of disinfectants intended for household use.The primary target markets are families with young children under 5 years old.
Marguerite is meeting with her team of 6 marketing associates to report which discusses how P&G can use social media to win business from existing consumers who are using other P&G products.
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