Question regarding the simulated business scenario

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Simulated Business Scenario

You are the CMO (Chief Digital Officer) of Proctor & Gamble (P&G), a global leader in consumer products market spaces. You recently promoted Marguerite as a Vice President of Digital Marketing and you want her to design a strategy identifying how the brand can use social media to introduce a new line of disinfectants intended for household use.The primary target markets are families with young children under 5 years old.

Marguerite is meeting with her team of 6 marketing associates to report which discusses how P&G can use social media to win business from existing consumers who are using other P&G products. 

Questions

  1. How would the new social campaign engage the new target markets?
  2. What would the campaign invite existing customers to do?

Reference no: EM132629364

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