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Question regarding the media strategies

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Reference no: EM131057986

Media Strategies

Match the demographic profile of your target audience for Del Taco with the types of television programs that they are most likely to watch on a regular basis.

1. Define your target audience--use demographic profile (age, gender, marital status, family size, and income

2. Make three lists of TV programs, including their specific names, and organize them by categories: always watch, usually watch, occasionally watch.

3. Estimate the use of social media by your target audience, including specific platforms, based on frequency of use: always, usually, occasionally.

Reference no: EM131057986

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