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International markting
DISCUSSION QUESTIONS
1. How can ?rms maximize the opportunities offered when foreign governments act as facilitators of involvement?
2. How can ?rms minimize the inconvenience to their international operations when foreign governments act as regulators of international commercial involvement within their borders?
3. What are the key differences between various forms of political instability?
4. What steps can you take to minimize political risk in the countries in which your ?rm is presently involved?
5. Discuss the circumstances in which international law can clash with national law as far as commercial matters are concerned. Will globalization ever create a situation where international law will take precedence over national law?
6. Comment on circumstances where national law can frustrate global marketing strategy and the potential savings that can result from globalization.
7. Under what circumstances would it be worthwhile to ?le for protection of intellectual property in an international market?
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