Reference no: EM133039634

Truss beverages is the company Your Managment Team is looking for you to provide insights on: The Hemp & CBD landscape in the US. Your project must provide them with enough information to make a decision about market entry with Brand X (not yet developed). Your research will help your managment team decide whether or not this is a lucrative market for them to enter with Brand X. The research must include insights on the following:

• Market growth over the next 5 years.
• What products are selling the most (Edibles? Topicals? Oils, etc) now.
• What categories will see the most growth over the next 5 years.
• What sales channels is CBD products selling the most in (with Big box retail handcuffed, any data on sales through Grocery, convenience, specialty, and dispensary would be valuable).

Segmentation of the Canadian market including $ sales and growth rates (See Professor Panetta if you need direction on where to find this).

• What products are selling the most (Edibles? Topicals? Oils, etc) now.
• Who are the major competitors in Hash and what is their pricing and positioning?
• What may be some of the consumer barriers to trialing Hash?
• What are opportunities to promote Hash at Retail?