Question on secondary data

Reference no: EM1394793

1) Please share 3 real world examples of problems, which occurred due to the use of secondary data. Be specific about the consequences as well the secondary data used. You may use your own organization or research the net or literature for this one.

2) Can a marketing survey to research consumers' taste be developed for a global population? Does it depend on what aspects of the research? Support your response with one example.

3) Can a test be reliable and not valid or vise versa? Why or why not? Please share at least one real world example.

Reference no: EM1394793

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