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Question on product-branding and packaging

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Reference no: EM132864157

Product: Branding and Packaging

  • Branding is an important decision in marketing. Should a company choose a multibranding approach (individual brand names) or a multiproduct branding (also known as family branding)? An example of multibranding would be laundry detergents sold by Procter and Gamble: Tide, Cheer, Dreft, Gain, ERA. An example of multiproduct (family) branding would be Johnson & Johnson, most of their products just have the company name: J&J cotton swabs, J&J baby lotion, J&J baby powder, etc. Can you provide other examples?
  • Packaging can serve many purposes such as protecting a product, providing information about the product, and motivating your purchase. Please provide examples of packaging that is uniquely meeting this purpose.

Reference no: EM132864157

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