Question on data collection

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Data collection is an important part of the process of research. With the help of data, information can be presented in such a manner that it would be useful for decision-making by managers. In the whole process of gathering information, the source of data should be taken care of very seriously. The quality and credibility of the results derived from the application of research methodology depend upon the relevant, accurate, and adequate data.

(a) Distinguish between primary and secondary data with relevant examples.

(b) Discuss THREE (3) advantages and TWO (2) limitations of interview and questionnaire as methods of primary data collection.

Reference no: EM132899345

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