Question of advertising and marketing

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The question of advertising and marketing to children has produced at least two schools of thought. There are some who believe that the advertising and marketing rules and laws that apply to everyone are sufficient to protect children. The other school says children are a special category and deserving of special laws and rules aimed specifically to protect them from inappropriate forms of advertising and marketing efforts.

Which side of the debate is the more persuasive to you and why (for our purposes you may consider anyone 17 and under as the target group)? If you believe there should be separate laws and rules, what would you include in such? If you believe existing rules and laws adequately protect children, explain why this is the case, providing specific examples of how the general laws protect children. In your response, identify and discuss what you believe to be the ethical dilemma and at least two related ethical issues. Are there any ethical theories that might support your position?

Reference no: EM132964507

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