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Question: Distribution Systems and Channels
Remember your insurance company that you designed in week 1? Well now you need to decide what distribution system and channel(s) your company will use to support the sales of your company's products and services. For this week's initial post, identify the distribution system and channel(s) that your company will use and explain why you made the choices that you did. Your explanation will require you to reveal your company's marketing strategy such as the types of insurance products and insurance markets you plan to emphasize.
Total 300 words for Initial Post and 100 words each for two peer responses.
Length: 300 words for Initial Post and 100 words each for two peer responses (peer responses will be sent late). As usual, your initial post is due by Thursday night, and then return to engage in discussion and comment on at least two classmate posts. Discussion Forum Instructions - There are two parts to your online discussion obligation: Initial Response Post - Research and then respond to the assigned discussion question by the end of Day 4 of the week. Participation Posts – Read and respond (substantively and meaningfully) to at least two of your classmates’ posts by the end of Day 7 of the week, but preferably earlier.
Well developed ideas. Introduced new ideas/perspective. Supported idea(s) with new example(s). Post includes at least one secondary resource to support response. Clearly addresses key issues, problems, and questions. May include unique insight. Less than 2 errors in grammar, punctuation, spelling, and/or APA requirements. At least 2 substantive posts that support, challenge or answer the content of a previous post by: Providing an example (personal or researched) that illustrates the key points and includes at least one secondary resource to support response. All questions responded.
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