User Account

All Pages

Question-brand equity-relationship marketing

Assignment Help Business Management
Reference no: EM132829700

Question 1: Brand equity

Nestle is one of the most well-known brands in the world for its brand equity. Its brand equity is usually categorized by the target segment and market, which include cereals, coffee, chocolate and much more.

A. What is brand equity? Why does Nestle have a strong brand equity?

B. Discuss the advantages for Nestle for having a strong brand equity

Question 2: Relationship marketing

One of the foundations of Amazon's success is the company's intelligent use of CRM (Customer Relationship Management). Amazon's CRM software captures customer data at the point of purchase, which it uses to instantly customize its users online experience. Amazon's interface is simple and easy to use. Customers can view their own order history and how much they've been spending. Returns are handled easily through the system. Re-ordering is a breeze and purchases can be tracked through every state of the delivery process.

CRM software allows Amazon to collect personal and payment details and makes it very easy to customers to buy products again. It sends tailored offers, promotions and recommendations to customers based on their past purchases and interests.

Customers can deal with almost every issue they might have through their accounts. And if there's something that does require a customer to speak with a customer service assistant: CRM to the rescue again. Amazon staff have customer details, meaning quick and efficient resolution to all problems - and more satisfied customers.

Amazon's use of CRM has been influential in the growth of its services. With these smart and automated practices, it's not hard to see why Amazon are crushing the competition.

Required:

A. Discuss what is meant by relationship marketing and discuss at least four of its benefits for Amazon.

B. Discuss the relationship between relationship marketing, customer lifetime value, satisfaction and loyalty and profit.

Question 3: Accounting for values

XYZ Company bought real estate properties in Boston 50 years ago for $30,000. In 2020, a real estate appraiser inspects the properties and concludes that their expected market value is $2 million. The company has been using historical accounting principles for the last 50 years. A newly appointed financial manager recommends the use of fair value accounting for the value of the properties.

Discuss the difference between the two approaches. Do you agree with the financial manager? Why or why not?

Reference no: EM132829700

Questions Cloud

Which actions should the auditor take next : Client entity's financial statements reported on by a predecessor auditor. Which of the following actions should the auditor (the successor) take next?
What was your favorite technology : What was your favorite technology? Did you love to run the filmstrip projector for your teacher or get excited when the librarian wheeled a giant TV and VCR.
What is the value of a annuity : What is the value of a 30-year annuity that pays $1250 a year? The annuity's first payment will be received on year 11
Think of upcoming negotiation : Think of an upcoming negotiation in which you will participate in workplace. What are your interests and what is your BATNA?
Question-brand equity-relationship marketing : Nestle is one of the most well-known brands in the world for its brand equity. Its brand equity is usually categorized by the target segment and market, which i
What do you think the authors got wrong : After completing the readings for Topic 2, please create a new post on your own blog and respond to one or more of the following prompts: What do you notice?
Which is a requirement for an audit : Which is a requirement for an audit of both an issuer's and a nonissuer's financial statements? The auditor is required to assess the risk of material fraud.
What is the cost of goods manufactured for April : The manufacturing overhead cost applied to Work-in-Process was $43,000. What is the cost of goods manufactured for April
What is the present value of an annuity of rm27 : What is the present value of an annuity of RM27 received at the beginning of each year for the next six years?

Reviews

Write a Review

Business Management Questions & Answers

  Cause of internal it partners to stray away from corporation

What cultural problems do you think would cause internal IT partners to stray away from your corporation and why? How do you prevent this from happening?

  Financial goals and personal financial plan

How might your financial goals and personal financial plan impact the amount of risk you are willing to take on with regard to a financial decision?

  Information system experts or development

As a computer becomes faster and cheaper and the Internet becomes more widely used, most of the problems we have with information systems

  Describe management philosophy concerning communication

This project focuses on management in your organization(Grocery Store). Describe the management team in your business (include advisors, consultants, accountants,etc.). Describe the team concept, group dynamics, and the strengths and weaknesses of bu..

  Internet an infrastructure-architecture

Is the Internet an infrastructure, architecture, or an application program? Why? If none of the above, then what is it?

  Storagre for database with proper backup

Recommed AWS service that offers data storagre for database with proper backup

  Stakeholder is in the virtual community

What do you think the name of a stakeholder is in the Virtual Community? Explain the position the stakeholder would take following a school shooting

  How much does the government intervene in the private sector

Discuss some of the challenges that you may face in this new environment and what are the cultural, ethnic, social, and educational characteristics?

  The past two decades business processes have changed

Need tutor's help with my paper about the following: over the past two decades business processes have changed as it began to depend more on technology as successful business solutions. Contract preparations and contract management automation ..

  Shaped your professional communication personally

What is culture? Reflect upon how the following cultural factors have shaped your professional communication personally: race/ethnicity, nationality, age, physical ability, socioeconomic status, gender identity, and language. As you reflect upon t..

  Business telecommunications industry research paper

CIS8009 - Management of Business Telecommunications Industry Research Paper. What you need to do for your assignments

  Importance of young worker training

As a group, discuss the importance of young worker training, and list how and why it differs from the mature worker's needs? When putting together a training plan for new or young workers, what topics should be included in the training?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd