Question about strategic supply chain management

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Reference no: EM1329080

Question about Strategic Supply Chain Management

Consider the supply for breakfast cereal. There are farmers, who grow and make the raw materials. There is a manufacture that has an operations division for manufacturing the cereal, a marketing division and a logistics division. there is a distribution arm of the grocery chain that works with the distribution from a DC. There is an individual grocery store tht sells the cereal.

Discuss the competing and conflicting objectives of these parties.

Reference no: EM1329080

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