Question about pricing, Suppose you suddenly realize that

Question about pricing

Reference no: EM1374519

Suppose you suddenly realize that your demand estimates might have some uncertainty in them. How might you change value of surplus you give to the customers because of this?

When you do not know the right demand, you cannot set the right price. So, instead of setting the price first, how can you find out the right price when there are some uncertainty in your demand estimate?

Reference no: EM1374519

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