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Go to the Web site of a major corporation (major corporations would include members of the Fortune 500) that posts its news releases. Discuss some of the topics of these news releases and explain why do you think these topics were selected for news releases? In what style are the news releases written? What other information does the company post on its Web site that is particularly directed to journalists? Now try find out if information from any of the news releases from the Web site actually was printed in a newspaper. How did the newspaper revise or expand the news release? Why did they do that? Be sure to provide the link to the newsroom of the corporation's Web site you checked.
And then
What outside groups (e.g., labor unions, environmental groups, civic organizations, etc.) oppose either the company you researched above its products or services? Why? What activities have these groups undertaken to make their views known (e.g., strikes, demonstrations, petitions, etc.). How have these groups generated publicity for their views regarding their opposition to the particular company or product? In what ways has the company responded to the actions of such groups? How have both sides used the news media on the issue? What public relations activities would you advise the company to use to effectively counter its opposition? Why? What public relations activities would you advise the opposition group to use to be more effective? Why?
In the past weeks, my organization has been on a non-profit organization which is the Chamber of Commerce for the city that I work in.
Suppose you were recently promoted to Director of Marketing for existing product sold domestically that will now be sold in multiple countries in new geographical region.
Mark does not evaluate the performance of any of the division chiefs, and each chief must approve all new division employees. Do you expect Mark to succeed in this endeavor? Why or why not?
How are qualitative method, regression method, multiple equation method, and moving average method are used in forecasting?
Explain Why were Captain Jim Miranda and Todd Williamson successful? Was it just their perseverance, or are there other reasons for their success?
Why does US Copiers manufacture both copiers and toner cartridges and why don't separate firms specialize in either copiers or toner cartridges like Intel specializes in making computer chips and Gateway specializes in assembling PCs?
Give two examples from your experience of when a distribution strategy.
What specific tasks or projects do you anticipate using Word for and what specific features do you think you will be using most often?
Prepare a recommended list of at least 7 essential elements that must be included in your organization's code of conduct based on your analysis and assessment.
Explain the 4 major methods used when solving transportation and assignment problems.
For Your Comfort (FYC), an ergonomic furniture producing firm was a dream discovered through Ronald J. Dirksen and Richard Woodart in 1947,
People regularly believe that big companies in an industry have cost advantages over smaller companies in the same industry. For example, they might think a large retailer has a cost advantage over a small retailer.
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