Question about media selection problems

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Reference no: EM1378297

Question: In a media selection problem, the estimated number of consumers reached by a given media would generally be specified in the _______. Even if these media exposure estimates are correct, using media exposure as a surrogate does not lead to maximization of ______.
a. problem constraints, sales
b. problem constraints, profits
c. objective function, profits
d. problem output, marginal revenue
e. problem statement, revenue

Reference no: EM1378297

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