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Question1. Many people think of marketing as only promotion; they only look the tip of the marketing iceberg. However, marketing is much more. Recently AMA redefined what marketing is. Their new definition is as follows:"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
Do you agree or disagree with this definition? Is marketing more than only promotion? Why? Do you think marketing creates value for society? How?
Question2. Marketing is the core of all business activity. It determines what products customers want and need, how to deliver those products to them, how to price those products, and how to promote those products. It is often the only interaction the customer has with the organization.Are marketing ethics critical to successful marketing? How? Do you think marketing ethics is central to building brand loyalty? Why? How would you develop an ethical approach to marketing?
The customer price index is a fixed weight index. It compares the price of fixed bundle of goods in 1-year with the value of the same bundle of goods in some base year.
Discuss how does Heckscher-Ohlin theory differ from Ricardian theory in describing international trade patterns? The theory shows how trade affects distribution of income within trading partners.
One type of toy bears is in China and exported to the United State A toy bear sells for sixteen Yen in China. The exchange rate of Chinese yen and US dollars is $1 = 8 Yen.
Determine which of the following transactions would contribute to a United State current account surplus and why? Make sure that you justify, in every case, explain why the transaction would or would not contribute to a current account surplus.
If real exchange rate is equal to nominal exchange rate then, If a Big Mac hamburger sells for the same dollar value in Tokyo as in Los Angeles then
Explain why would we expect the difference in the one year interest rate on the dollar vs one year interest rate on, the Euro or any other freely convertible currency,
Global marketing managers must understand economics and trade rules of countries and regions within which they trade.
A European Call Option on a non dividend paying stock where stock value is $40, the strike price is $40, the risk-free rate is 4 percent per annum, the volatility is 30 percent per annum,
As the United State dollar appreciates in value relative to the Japanese Yen, what happens to the price of United State goods in Japan? What happens to the price of Japanese goods in United State?
Suppose that the spot value of the British pound is $1.55, the annualized thirty day sterling interest rate is 10 percent, the annualized 30-day U.S. interest rate is 8.5 percent,
Applying the basic circular flow model, explain why the value of businesses' output of goods and services equals the income of households.
Suppose that the inflation rate in the United State and japan are 4 percent and 2 percent, respectively and that the current spot rate is $.0083333 per Japanese yen or 120 Japanesse yen per one percent dollar.
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