Question about consumer decision making

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Reference no: EM1342816

Question about Consumer Decision making

You are the new marketing manager for a firm that produces a line of athletic shoes to be targeted to the college student subculture. In your memo to your boss, list some product attributes that might appeal to this subculture, the steps in your customers' purchase process, and recommend some marketing strategies that can influence their decision.

Reference no: EM1342816

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