Question 1in todays highly competitive business world it is

Assignment Help Marketing Management

Reference no: EM13349380

QUESTION 1

In today's highly competitive business world, it is needless to mention that the need for a retention plan of customers by all organizations is essential because losing customers is a common phenomenon worldwide .Among others, this has led organizations to develop total customer care programmes. With reference to this statement, describe and explain

(i) five reasons why organizations periodically lose customers

(ii) five unethical approaches to build and maintain customer relationship

(iii) five different strategies that you would take into consideration while drawing a strategic plan for building relations

(iv) five guidelines for developing a suitable total customer care programme

QUESTION 2

Marketing managers should realize that managing a customer loyalty program is a dynamic process in which managers must continually reevaluate in an attempt to meet and exceed customers needs. In light of this statement explain briefly the 10 key principles for building customer loyalty programs

QUESTION 3

(i) The four major perspectives of CRM are Strategic, Operational, Analytical and Collaborative. Explain clearly the dominant characteristic of each of these perspectives

(ii) Give four objectives of CRM

(iii) Describe briefly five benefits of adopting CRM

QUESTION 4

(i) What is Customer Relationship Management?

(ii) Give two major differences between CRM and eCRM

(iii) Explain seven main steps that you are going to initiate in order to implement a CRM system?

Reference no: EM13349380

Questions Cloud

Part aquestion 1a explain why it is important for companies : part aquestion 1a explain why it is important for companies to practice integrated marketing communications.b discuss

Question 1broadly sort and discuss the types of safekeeping : question 1broadly sort and discuss the types of safekeeping that exists in communications?question 2a briefly confer

Question 1a critically examine the scope of marketing : question 1a critically examine the scope of marketing analysis that a company needs to undertake in the development of

Question 1the government of mauritius has recently launched : question 1the government of mauritius has recently launched a new concept to give a new impetus to the tourism

Question 1in todays highly competitive business world it is : question 1in todays highly competitive business world it is needless to mention that the need for a retention plan of

Question 1a what is the disparity between encryption and : question 1a what is the disparity between encryption and hashing?b why is it not always probable to use a white

Question 1case study the retail landscape has undergone a : question 1case study the retail landscape has undergone a lot of changes in the last 15 years in mauritius. the

Question 1a there are two analysis techniques in reverse : question 1a there are two analysis techniques in reverse engineering for mobile apps static and dynamic.i set apart

Question 1the best practice approach to the development of : question 1the best practice approach to the development of a human resource strategy has severe limitations. best fit

User Account

All Pages