Question 1goldblatt 2002 bring in festivals and events as a

Assignment Help Management Theories

Reference no: EM13349653

QUESTION 1

Goldblatt (2002) bring in festivals and events as "a kaleidoscope of planned culture, sport, political, and business occasions: from extra-large events like Olympics and World fairs to community festivals; from programs of events at parks and magnetisms to visits by dignitaries and intergovernmental assembles; from small meetings and parties to huge gatherings and competitions".
Brazil will be hosting two main sporting events; namely the FIFA World Cup in 2014 and the Olympics Games in 2016.

(a) Use the Getz (1991) model to converse 5 potential benefits of the above events for the host country.

(b) There are growing concerns for sustainable ‘Festivals, Meetings & Events'; converse the significance of sustainability for FMEs and the main benefits of adopting sustainable practices.

Mauritius is high on the programme (agenda) of festivals of the Creole world with the ‘Festival International Kreol' being held annually since 2006. The event brings mutually singers, dancers, musicians and speakers of the Creole family from all around the world. On the other hand, the local community does not always see the event as a convivial experience for them.

(c) Confer four negative socio-cultural forces (impacts) of Festivals & Events; with special reference to the region hosting the ‘Festival International Kreol'.

QUESTION 2:

Religious tourism is a form of tourism, where individuals travel individually or in groups for pilgrimage, missionary, or leisure reasons. The world's largest form of mass religious tourism takes place at the once a year Hajj pilgrimage in Mecca. Mauritius heralds significant potentials to build up the religious tourism ; the ‘Mauritius Tourism Promotion Authority' (MTPA) and the ‘Council of Religions' (COR) have newly signed an MoU in 2011 to promote cultural and religious tourism. The research-based association, ASTRA identified a potential project, coined as ‘The Sacred Triangle' consisting of a package starting at the sacred lake of Grand-Bassin, with a work stoppage at Beau-Climat riverside temple and ending at the Ganga-Yamuna Dhaam at Rose-Belle.

(a) Describe how the Maha-Shivaratree festival can be developed as a chief cultural & religious event in the Indian Ocean.

(b) Formulate a SWOT analysis of the ‘sacred triangle' region and discuss the prospects and challenges of promoting religious tourism in the area.

(c) Use a ‘Stakeholder Identification Matrix' to recognize stakeholders that may influence the development of religious tourism at Ganga-Yamuna Dhaam. Critically converse the key elements that facilitate a positive stakeholder relationship.

QUESTION 3

Discriminate between tangible and intangible heritage and critically discuss how ‘education and training' can used as instruments to promote and conserve cultural heritage

QUESTION 4

Chintaram (2012) section that it wouldn't be too lofty to declare Port-Louis the cultural capital of the Indian-Ocean'

(a) Critically argue the above statement and explain what makes Port-Louis culturally appealing in the Indian-Ocean.

(b) Converse two practical ways to promote Cultural Heritage Tourism (CHT) in the region of Port-Louis.

Reference no: EM13349653

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