Question 1compare and contrast transaction marketing and

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QUESTION 1

Compare and contrast "transaction marketing" and "relationship marketing" by using appropriate examples to illustrate your answer.

QUESTION 2

(a) What are the characteristics of Relationship Marketing?

(b) What are the key drivers of Relationship marketing?

QUESTION 3

(a) Define the concept of Public Relations

(b) What are the different stages in the PR planning and implementation Process?

QUESTION 4

Explain the following concepts:

a) Media Relations

b) Customer Loyalty

c) Customer Relationship Management

d) Ethical Issues in Relationship Marketing

QUESTION 5

Define "Key Account Management" (KAM) and explain its relevance to RM theory and practice.

Reference no: EM13348737

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