Quantity tends to develop a surrogate for quality

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Reference no: EM1378249

Ritzer contends McDonaldization isn't simply a matter of efficiency. It moreover involves calculability: calculating, counting, quantifying. Quantity tends to develop a surrogate for quality. Calculability is clearly linked to irrationality since amongst other things the emphasis on quantity tends to affect quality adversely. Once again we discover the author makes a powerful charge against a fundament feature of rationalization. Do you approve with this assessment? Is there a reason why McDonald's refers to its key menu selection as the Big Mac rather than the Good Mac? Is this actually such a bad thing?

Reference no: EM1378249

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