Quantitative strategic planning matrix

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Reference no: EM132219016

1. For Mc donalds SWOT- Strength, Weaknesses, Opportunities, & Threats BCG- Boston Consulting Group IE- Internal/External QSPM- Quantitative Strategic Planning Matrix Answer for each of the matrices: their purpose, advantages, and disadvantages of each matrix above, which do you think are the strongest of these? Why?

2. When consumers have a well-defined consideration set and a list of evaluative criteria for assessing the brands in that set, they in effect possess a matrix of information about that category. Drawing on your experiences as a consumer, set up and fill in such a matrix for the category fast-food restaurants?

Reference no: EM132219016

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Quantitative strategic planning matrix : QSPM-Quantitative Strategic Planning Matrix.

Quantitative strategic planning matrix : For Mc donalds SWOT- Strength, Weaknesses, Opportunities, Threats BCG-Boston Consulting Group IE-Internal/External QSPM-Quantitative Strategic Planning Matrix

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