Quantitative research to understand consumer behavior

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Reference no: EM131472146

Based on your chosen company's goals and objectives, what will your approach be when it comes to using qualitative and quantitative research to understand consumer behavior? Would you use secondary research to understand your company's target audience/segments, competition, and the market? If so, how? If not, why not? Would secondary research be enough? Why or why not? If not, what qualitative research might you recommend and why?

Reference no: EM131472146

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