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1. What are the major differences between quantitative and qualitative research methods? What skills must a researcher have to develop and implement each type of design?
2. Compare and contrast the unique characteristics, main research objectives, and advantages/disadvantages of the in-depth and focus group interviewing techniques. Question 2Explain the pros and cons of using qualitative research in each of the following situations:
a. Adding carbonation to Gatorade and selling it as a true soft drink.
b. Finding new consumption usages for Arm & Hammer baking soda.
c. Inducing customers who have stopped shopping at Sears to return to Sears.
d. Advising a travel agency that wants to enter the cruise ship vacation market.
1 what are the underlying reasons for the nonuse of facebook among high-tech university students?2 what are the
Develop skills and capability in the process of developing International Marketing Strategy. You are required to form a group of two to three people for this task. It requires you to draw on the key principles of the courseand international market..
Discuss the Bible verse(s) from a biblical perspective. Provide context for the next two paragraphs. Discuss the theory of how marketing research efforts help firms with their marketing efforts.
Corporation A sells several different types of consumer products and the company attempts to introduce new products periodically. The CEO is a staunch believer of the traditional product life cycle (PLC). However, the current marketing manager believ..
Case study:Moet Hennessy Louis Vuitton
Determine the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry.
franchisor and franchisee interviews guidelinesoverviewyou are required to identify and interview a franchisor and a
How Can Corporate Brands Be Globally Relevant While Locally Applicable?
Using appropriate theories suggest alternative strategic approach for increasing their market share, profitability, value creation, and sustainability
Develop a set of HRM recommendations for a fictitious, scenario organisation that will be assigned by the Faculty Member that contains the three primary assessment elements.
Discuss the background of the research that will be conducted. The research should be in your area of interest - What are the objectives of the proposed research?
Explain the marketing planning process and argue"marketing oriented approach"for the smart phone product - Explain and propose segmentation criteria for new smart phone product
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