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Quantitative and qualitative research and data in business

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Reference no: EM132621063

Topic 2

1. Discuss the value and use of quantitative and qualitative research and data in business. Articulate the difference between the two types of research and provide specific examples of when each would be valuable in addressing problems within a business setting.

2. When implementing action research, discuss specific steps that should be taken to ensure the validity and reliability of the data that is being collected. Provide specific examples to illustrate your ideas.

Reference no: EM132621063

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