Quantitative and qualitative research

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Reference no: EM13510560

What is the difference between quantitative and qualitative research?

a) Quantitative studies give researchers insight into underlying reasons and motivations for social behavior; qualitative data provide more generalizable results.

b) Quantitative studies are representative of large populations; qualitative studies usually focus on small groups.

c) Quantitative research is better for exploratory studies; qualitative research is better for testing hypotheses.

d) All of the above

Reference no: EM13510560

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