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Problem: An airline company headquartered in Hong Kong. It was founded in 2010 and currently provides passenger and cargo services to more than 50 regional and international destinations. The passenger service is operated by Phoenix Airways under the brand name of "Phoenix" while the cargo service is provided by its wholly owned subsidiary, Phoenix Cargo. The airline operates a fleet consisting of Boeing 737, Airbus 320, Airbus A330, and Airbus A350 aircrafts. In September 2016, the airline launched a new passenger route between Hong Kong and Los Angeles in hopes of competing with the larger carriers in the market for long-haul flights. However, this route between Hong Kong (HKG) and Los Angeles (LAX) has continued to lose money to the point where airline has been forced to consider whether to discontinue it.
What are the factors that will affect the company's decision to discontinue HKG-LAX route, including quantitative and qualitative factors?
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