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Exam task module "Quantitative Analysis & Decision-Making" Case Study "Volkswagen" Attached to this file, you get the annual report of the international operating automobile company "Volkswagen". Each subject of the module "Quantitative Analysis & Decision-Making" provides questions referring exclusively to Volkswagen's situation in 2011 which is described in the report. Please apply the concepts and frameworks from the textbooks and presentations of your lecturers. Use also further readings and additional company information if necessary. The proposed length of your workout is 12,000 words totally. This volume is subdivided in the tree parts of the module, analog to the credit points of the particular subject. That means: ? Analyzing Business Performance: 40 % = 4,800 words ? Business Development: 40 % = 4,800 words ? International Business Game: 20% = 2,400 words Each has to submit an individually prepared case study in the form of a scientific work! Your lecturers will be certainly available for further information and explanations - either face-to-face and/or by e-mail. And now the questions: Part I "Business Development" (40 %): 1. What are possible strategic options to improve the overall market position and future success of the VW group? 2. Which strategic option would you recommend? Please explain your recommendation. 3. What are the key success factors for a successful implementation of your proposed strategy? Part II "Analysing Business Performance" (40 %): Examine in detail how the Volkswagen Group has clearly defined the competitive landscape of the auto industry. Secondly, critically evaluate the key underlining performance drivers behind the Group's key success factors and to what extent has the company been able to deliver value to its customer and investor base? Part III "International Business Game" (20 %): In the CESIM Business Game "CG4" you are confronted with some production effects like "u-shaped cost curves", "learning effects", "contract manufacturing" or "economies of scale" determining product's unit costs. Please, examine in which way such aspects are relevant in the automobile industry, especially under the focus of Volkswagen. In doing so, point furthermore out and explain in a brief manner, which main strategies and approaches are applicable or rather executed by Volkswagen realising the desired effects.
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