Reference no: EM131384074 , Length: 2500 Words

Topic- The Voice of the Customer,

Write an Essay in 2500 -3000 Words Limit

Executive Summary

The most significant part of a business is the customer. The company' profit and success depend on the customers. The company's products and services are used by a customer only. He is going to judge the quality of the product and services. Hence, it becomes very important to retain old customers and also make new ones for the growth of the business. A businesses aiming at success should emphasize on the quality of their product rather than quantity. There is no dearth of competitors in today's scenario (Aguwa, Monplaisir, & Turgut, 2012). Customer returns to an organization when he gets what he paid for. Quality is an important feature that an organization should not ignore at any cost. A business is successful when it has buyers for its products and services and customer come back for the product when they get good quality and customer services  

Your essay must include:- 

• Introduction
• Findings
• Types of Customers
• Customer-Driven Quality
• Customer Relationship Management (CRM)
• Is the Customer always right?
• Moment of Truth
• Customer Lifetime Value
• Customer Satisfaction
• Quality Gap Analysis
• Dealing with Customer Complaints
• Active Customer Retention
• Customer on a Supply Chain
• Conclusion
• Recommendations
• References
• Appendix A
• Appendix B