Qualitative social media research in smartphone industry

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Reference no: EM132267875

We conduct a qualitative social media research in smartphone industry. Assume Samsung is our focal brand and its main competitors are Apple, and Moto. We collect some data for last month: Brand mention for Samsung=300 (positive =60, neutral=220, negative=20); Brand mention for Apple=400 (positive =200, neutral=150, negative=50); Brand mention for Moto=300 (positive =50, neutral=220, negative=30). Also, for a recent YouTube video to introduce Samsung GALAXY S4, total views= 1,000,000 and number of comments=10,000. Please calculate the KPIs for Samsung: Samsung’s Share of Voice 0.3 0.2 0.1 None of above is correct.

Reference no: EM132267875

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