Qualitative sales forecasting methods

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Reference no: EM1377813

Question: The qualitative sales predicting approaches include educated guess, executive committee consensus, Delphi method, survey of sales forces, survey of customers, historical analogy, and market research. Clearly, different sales forecasting methods are better suited for some businesses than others.

What sorts of businesses would each of these qualitative sales forecasting methods be used in and WHY?

Reference no: EM1377813

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