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Qualitative design and quantatitive design

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Reference no: EM13799130

Identify two articles: one in which the business problem is researched using a qualitative design and the other using a quantitative design.

· What are the strengths and weaknesses of each approach?

· How can they be used most effectively in a combined approach?

· Which method is more appropriate for research in your own business and functional area?

Reference no: EM13799130

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