Reference no: EM131776996

Oftentimes, a market researcher will use a two-phased approach that includes both qualitative and quantitative research methods. This allows the researcher to do a “deep dive” into people’s impressions and emotions about a product or service, as well as capture data from a large population that can demonstrate the prevalence of these impressions or emotions. Pick a company of your choice. Imagine the company is going to launch a new product. Please post the name of your chosen company and the product it will, theoretically, develop. Describe a two-stage research approach using both quantitative and qualitative research methods that you would implement to help your company with developing the new product. For example, would you use a focus group to identify key characteristics and follow up with an online survey to evaluate these characteristics? Discuss why you chose the research approach you did and identify how this approach will help with your company’s product development.