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Qualifying dimensions for value hotels

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Reference no: EM133217190

Canadians frequently vacation in Europe after completing their undergraduate degrees. They usually seek accomodation at value hotels as they're travelling on a budget and desire to enjoy the local entertainment in the cities they visit.  

  1. What are the 3-4 most important qualifying dimensions for value hotels? 
  2. Determine two discrete needs-based customer (guest) segments for value hotels 
  3. Determine the 2-3 most important determining dimensions for each segment.

Reference no: EM133217190

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