Qantass adopted main impression management strategies

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Reference no: EM133569468

Assessment : Sustainability Report.

Students are required to analyse the Qantas Sustainability Report 2022 (available on iLearn). Drawing on publications in leading academic and professional journals, students are required to identify adopted impression management strategies and develop specific recommendations on how to improve Qantas's corporate communication. Specifically, students are required to do the following:

1. Identify Qantas's adopted main impression management strategies and critically evaluate which of those strategies are used effectively and ineffectively. Use relevant examples from the Sustainability Report 2022 to illustrate your answer.

2. Develop and suggest recommended changes to Qantas's impression management practices that could improve the ideas, feelings, or opinions of the readers of the Sustainability Report 2022. Your recommendations should reflect on what extent Qantas's impression management strategies are consistent with the GRI's guiding principles and goals.

Reference no: EM133569468

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