Q two equal-sized newspapers have overlap circulation of 10

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Q. Two equal-sized newspapers have overlap circulation of 10 % (10%of the subscribers subscribe to both newspapers). Advertisers are willing to pay $10 to advertise in one newspaper but only $19 to advertise in both, because they're unwilling to pay twice to reach the same subscriber. Illustrate's the likely bargaining negotiation outcome if the advertisers bargain by telling each newspaper which they're going to reach agreement with the other newspaper, so the gains to reaching agreement are only $9? Assume the two newspapers merge. Illustrate what is the likely post-merger bargaining outcome?

Reference no: EM13355052

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