Push-through marketing communications work

Reference no: EM13190609

Would pull-through and push-through marketing communications work in auto industry? Meaning push being free gas for one year with the new purchase of an automobile and the pull being the additional cash back and rebates offered?

Also does it apply to home sales? Meaning when financial institutes will pay closing costs (push) and low cost of housing due to economy crunch (pull)?

Reference no: EM13190609

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Push-through marketing communications work : Would pull-through and push-through marketing communications work in auto industry? Meaning push being free gas for one year with the new purchase of an automobile and the pull being the additional cash back and rebates offered?

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