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1) In your analysis, you should consider the Industry Life Cycle of Coca-Cola Company overtime: Introduction, Growth, Maturity and Decline Phase. You should provide information about each life cycle period of The Coca-Cola Company, not only the current one.
2) In the Decline phase, you should mention the alternatives to manage the declining period, explaining how Coca-Cola Company has been maintaining a leadership stance, pursuing a niche strategy and harvesting profits.
3) You should include in your conclusion a group forecasting about the company. Do you think that the Coca-Cola Company will follow the Exit Early strategy or Consolidation? Or do you think they will reinvent themselves and innovate their business model or products?
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