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Pursue the international market

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If In-N-Out Burger decides to pursue the International Market that you recommended above.

To make sure that they have the best chance at success, you are engaged again to:

a. Identify & Explain at least 5 potential market entry barriers that they could face there (5 Points)

b. Provide & Explain creative solutions to overcome the above-mentioned barriers (5 Points)

c. Based on your assessment of the International opportunity - would you recommend to the In-N-Out Burger CEO to go International, or to "stay local" - as they currently are?

Reference no: EM133268673

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