Pursue bio diesel opportunity

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Reference no: EM132218928

After considering John Miller’s suggestion, James Gordon has decided to remain in the GM plants business and not pursue the bio diesel opportunity. John Miller is seriously considering leaving his lab position and establishing a company of his own to further develop, refine, and commercialize the bio diesel extraction process, which, he believes, would enable him to enter the fuel market with a unique product. Is the industry he targets attractive? Explain you answer.

Reference no: EM132218928

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