Pursue a strategy of related diversification

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Reference no: EM131698555

If your company opted to pursue a strategy of related diversification, what industries or product categories could your company diversify into that would allow your company to capitalize on using your company's present brand name and corporate image to good advantage in these newly entered business or product categories? Name at least two or three such industries or product categories, and indicate the specific benefits that might be captured by transferring your company's brand name to each of the other businesses / product categories. Would you prefer to pursue a strategy of related or unrelated diversification? Why?

Reference no: EM131698555

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