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Purpose of the promotion

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Reference no: EM131096813

Companies encourage customers to buy their products by using a variety of promotion tools, including advertising, personal selling, sales promotion, and publicity. Your task is to develop a promotion strategy for two products-the Volkswagen Jetta and Red Bolt soda. For each product, answer the following questions:

  • What's the purpose of the promotion?
  • What's your target market?
  • What's the best way to reach that target market?
  • What product features should you emphasize?
  • How does your product differ from competitors'?

Then describe the elements that go into your promotion mix, and explain why you chose the promotional tools that you did.

Reference no: EM131096813

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