Reference no: EM133107262

The purpose of the MDQ model is to ?nd the desired outcome. Objectives also help decisions. A trap that should be avoiding is the sunk cost trap and the anchoring trap. The sunk cost trap is where a person feels like they must use product they bought but no longer need or else it will be wasted. Anchoring trap makes us think solely based on something that worked in the past {Its Your Choice). The best tour objective for HH is to stay focused on what is working which is online salesr especially for adult hats. Henry can avoid sunk cost trap because his unsold inventory will most likely be sold online. Henry needs to decrease his expenses. Henry should not think solely on what worked best when he first started, but look at what will work the best today. Lastly. to maximize growth at all cost.